A Promotional Product is a product bearing a company logo (or other identification), which is given away to customers or potential customers for the purpose of generating name recognition or goodwill. Promotional Products are also commonly used to promote events, as recognition awards and for direct-mail marketing.

A good example of a Promotional Product is a calendar given by a business to its customers as a Christmas present. Other common examples include imprinted pens, key chains, cups and mousepads.

Research has indicated that promotional products are quite effective in building customer loyalty, increasing direct mail response rates and promoting customer referrals. Because of their proven success, promotional products should form the basis of any advertising program. Whether you use promotional products to increase name recognition for your business, increase safety awareness or promote your special event, Hometown Embroidery can provide the right ideas and products for you.